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Blog

Articles on web development, SEO and how to win customers online. No smoke and no unnecessary jargon.

6 min read
How to get customers with a website
A site with visits but no messages has a specific and almost always fixable problem. These are the most frequent causes.
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4 min read
Landing page or website: which one you need
You don't always need a full site. And sometimes a single page falls short. The difference is what the visitor should do.
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5 min read
How to appear on Google, step by step
Publishing a site is not the same as being on Google. These are the concrete steps, in order, to start showing up.
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6 min read
What SEO is, explained without jargon
SEO is not a trick to fool Google. It is organizing your site so the machine understands what it is about and who it serves.
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5 min read
Why every business needs a website
Having social media is not the same as having your own presence. You notice the difference the day the algorithm changes or the account goes down.
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