Landing page or website: which one you need
· 4 min read
You don't always need a full site. And sometimes a single page falls short. The difference is what the visitor should do.
It is the most common question at the start of a project, and the answer depends on the objective rather than the budget.
What each one is
A landing page is a single page with one possible action: message, book, buy, schedule. Everything on it pushes toward that button, and there is no menu to distract.
A website is a set of navigable pages: about, services, pricing, contact, blog. The visitor explores and chooses their own path.
When a landing wins
The landing wins when there is only one thing you want to happen.
- You are validating an idea and want to know if anyone wants it before investing more.
- You are going to pay for advertising: sending paid traffic to a page with a menu is throwing money away.
- You offer a single, well-defined service.
- You need to be online this week, not next month.
When a landing falls short
The full site becomes necessary when the visitor needs to explore.
- You offer several services that are explained and priced differently.
- You want to rank on Google: every important term needs its own page.
- You sell products that need a catalog, filters or a cart.
- You publish content regularly or have customers who come back for information.
The route we usually recommend
Start with a well-built landing and grow from there. It ships fast, costs less and teaches you something valuable: what real visitors ask and what convinces them.
With that information, the full site gets built on data instead of guesses. If the foundation is solid, expanding does not mean starting over.
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